Digital Content
I Love Creating Content
Video Creation: I run and manage numerous YouTube channels that have achieved significant organic growth through my deep understanding of the YouTube algorithm.
Software: I use Final Cut Pro to edit my footage, GPT4 for script ideas and Canva to make my thumbnails and graphics.
Content Creation: I always focus on producing high quality videos as audience retention is vital and you need to deliver value if you want to generate views online.
I run numerous YouTube channels
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Frequently Asked Questions
1. What types of content do you create?
I specialise in creating YouTube video content, social media visuals, and blog posts tailored for both personal brandsand small businesses looking to build an online presence. My work spans from football commentary and cultural insights to brand storytelling and educational content. Whether it’s a structured video essay, an eye-catching Instagram reel, or a well-researched blog article, my goal is always to tell meaningful stories that grab attention, provide value, and build long-term audience trust.
2. How do you grow YouTube channels organically without paid ads?
Organic growth on YouTube comes down to understanding the algorithm, viewer psychology, and content strategy. I focus heavily on:
Audience retention – structuring videos to hold attention from start to finish.
SEO optimisation – using strategic keywords in titles, descriptions, and tags.
Compelling thumbnails and titles – that increase click-through rate without clickbait.
Consistency – publishing on a reliable schedule to build momentum.
I’ve used this exact strategy to help channels go from 0 to hundreds of thousands of views—and in some cases, gain thousands of subscribers with no paid promotions.
3. What does your YouTube channel management service include?
I offer full-service management or collaborative support depending on your needs. A full package typically includes:
Content strategy & topic research
Scripting assistance or full scripting using GPT-4
Video editing with Final Cut Pro
Thumbnail and title design
SEO optimisation
Uploads, metadata, scheduling
Analytics tracking & growth reporting
Whether you’re just starting or want to take an existing channel to the next level, I can build a long-term strategy tailored to your goals.
4. What’s your approach to creating strong thumbnails and titles?
Thumbnails and titles are your first impression. My approach is built on:
Contrast and clarity – making thumbnails instantly recognisable even at a small size
Facial expressions & bold text – proven to increase engagement
Curiosity gap – titles that create a reason to click without giving everything away
Brand consistency – keeping colours, fonts, and tone aligned with your niche
I use Canva and editing tools to create eye-catching thumbnails that stop the scroll and maximise CTR.
5. Which software and tools do you use for content creation?
I use a combination of high-performance tools to streamline my workflow:
Final Cut Pro – for editing high-quality video with dynamic pacing and clean cuts
ChatGPT (GPT-4) – for brainstorming video ideas, scriptwriting, and hooks
Canva Pro – to design visuals and thumbnails with brand consistency
YouTube Studio & TubeBuddy – to track channel performance and keyword research
WordPress + Elementor – for building content-driven websites and blogs
Each tool is chosen to create fast, efficient, and scalable content systems that work across platforms.
6. How long does it take you to create a full video or content piece?
On average, a full YouTube video (5–10 minutes) takes 10–25 hours from concept to upload, depending on complexity.
The process includes:
Topic research & scripting (2–4h)
Recording (1–2h)
Editing (5–10h)
Thumbnail/title design (1–2h)
Upload, SEO, analytics (1h)
If I’m working with a client, I often loop them into the planning and scripting stages to align content with their goals and voice.
7. Do you repurpose long-form content into shorts or social clips?
Yes—and this is one of the most valuable parts of my process. I can take a long-form video and break it into:
YouTube Shorts
Instagram Reels
TikToks
LinkedIn snippets
Carousel posts or infographics
Repurposing content boosts your visibility across platforms and gives you more value from each piece of work. It’s ideal for creators and brands looking to stay active without burning out.
8. Do you work with individuals or businesses?
Both. I work with:
Individual creators trying to build or relaunch a channel
Startups and small businesses needing content to grow their online presence
Agencies looking to outsource content production or video editing
My goal is to plug in wherever needed—whether that’s full content strategy or just handling editing and uploads while you focus on your craft.
9. How do you measure content success?
Success depends on the platform and the goal—but for YouTube, I focus on:
Click-Through Rate (CTR) – are people clicking your video?
Average View Duration – how long are they watching?
Audience Retention – when are they dropping off?
Subscriber growth & engagement – comments, likes, shares
For social and blogs, I look at impressions, reach, and website traffic. If we’re working together, I’ll track this data and send you performance breakdowns with insights on how to improve.